My name is Bruno Bacci, but people usually call me just Bacci.
At my school there were a lot of Brunos, so this was a way of calling
us without dozens of Brunos looking at the same time. =D
I'm a Brazilian/Italian integrated art director that was born in Recife
(northeast of Brazil), where I worked for 12 years in advertising agencies,
with large and small budgets, which gave me the opportunity to develop
new skills and acquire a wider marketing and creative strategy view.

About seven years ago, I moved to São Paulo. Here, I had the opportunity
to work in agencies like AlmapBBDO, AfricaDDB and Artplan.

Then, I was invited to work at GUT Toronto where I'm now as Design Director.

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Experience

GUT
Artplan
AfricaDDB
AlmapBBDO
Media.Monks (ACD)
EnergyBBDO
Leo Burnett SP

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Main Recognitions

Cannes Lions
• Silver Lion - Sustainable Development Goals (The Pride Research - Havaianas) - 2023
• Bronze Lion - Media (Re-commerca Atacama - Vtex) - 2025
• Bronze Lion - Direct (Re-commerca Atacama - Vtex) - 2025
• Bronze Lion - Sustainable Development Goals (SOS Bees - AbInbev) - 2025
• Bronze Lion - Creative Strategy (The Pride Research - Havaianas) - 2023
• Shortlist - Media (Re-commerca Atacama - Vtex) - 2025
• Shortlist - Creative Commerce (Re-commerca Atacama - Vtex) - 2025
• Shortlist - Creative Commerce (Re-commerca Atacama - Vtex) - 2025
• Shortlist - Creative Strategy (Re-commerca Atacama - Vtex) - 2025
• Shortlist - Creative Business Transformation (SOS Bees - AbInbev) - 2025
• Shortlist - Entertainment Lions For Sport (The Invisible Defeat - Natura) - 2025
• Shortlist - Design (Extinto - oBoticário) - 2024
• Shortlist - Insights & Research (The Pride Research - Havaianas) - 2023
• Shortlist - Industry Craft - hahaha (Bullying - Uninassau) - 2018
• Shortlist - Industry Craft - hehehe (Bullying - Uninassau) - 2018
• Shortlist - Industry Craft - kkkkkk (Bullying - Uninassau) - 2018

New York Festivals
• Finalist - Pushing Culture (The Pride Research - Havaianas) - 2023
• Shortlist - Purpose: Epowerment (The Pride Research - Havaianas) - 2023
• Shortlist - Purpose: Public Service (The Pride Research - Havaianas) - 2023

The One Show
• Shortlist - Data (The Pride Research - Havaianas) - 2023

LIA - London International Awards
• Silver (The Pride Research - Havaianas) - 2023
• Bronze (Re-commerce Atacama - Vtex) - 2025
• Bronze (Re-commerce Atacama - Vtex) - 2025
• Bronze (Re-commerce Atacama - Vtex) - 2025

El Ojo
• Silver - Innovation (Amazon Desert Rally - Vivo) - 2024
• Silver - Sustainable (Amazon Desert Rally - Vivo) - 2024
• Bronze - Sports (Amazon Desert Rally - Vivo) - 2024
• Bronze - Out of Home (Amazon Desert Rally - Vivo) - 2024
• Bronze - PR (The Pride Research - Havaianas) - 2023
• Shortlist - Graphic Production (Amazon Desert Rally - Vivo) - 2024
• Shortlist - Design (Extinto - oBoticário) - 2024
• Shortlist - Sustainable (Extinto - oBoticário) - 2024
• Shortlist - Sustainable (The Pride Research - Havaianas) - 2023
• Shortlist - hahaha (Bullying - Uninassau) - 2017
• Shortlist - hehehe (Bullying - Uninassau) - 2017
• Shortlist - kkkkkk (Bullying - Uninassau) - 2017

Effie Awards
• Gold - LATAM (Amazon Desert Rally - Vivo) - 2024
• Gold - LATAM (Rio Grande do Sul - Ambev) - 2024
• Gold - BR (The Pride Research - Havaianas) - 2023
• Gold - LATAM (The Pride Research - Havaianas) - 2023
• Gold - BR (#MovimentaEmCasa - Rexona Unilever) - 2021
• Silver - LATAM (Rio Grande do Sul - Ambev) - 2024
• Silver - LATAM (Bees - Ambev) - 2024
• Silver - LATAM (The Pride Research - Havaianas) - 2023
• Bronze - BR (Extinto - oBoticário) - 2024
• Bronze - LATAM (Bees - Ambev) - 2024
• Bronze - LATAM (Bees - Ambev) - 2024
• Bronze - LATAM (Bees - Ambev) - 2024
• Bronze - LATAM (The Pride Research - Havaianas) - 2023

CCSP (Brazilian Creative Club)
• Gold (Re-commerce Atacama - Vtex) - 2025
• Gold (Re-commerce Atacama - Vtex) - 2025
• Gold (The Pride Research - Havaianas) - 2023
• Silver (Re-commerce Atacama - Vtex) - 2025
• Bronze (Re-commerce Atacama - Vtex) - 2025
• Bronze (Re-commerce Atacama - Vtex) - 2025
• Bronze (Re-commerce Atacama - Vtex) - 2025
• Bronze (The Pride Research - Havaianas) - 2023
• In Book ((Re-commerce Atacama - Vtex) - 2025
• In Book ((Re-commerce Atacama - Vtex) - 2025
• In Book (Extinto - oBoticário) - 2024
• In Book (#MovimentaEmCasa - Rexona Unilever) - 2021
• In Book - hahaha (Bullying - Uninassau) - 2018
• In Book - hehehe (Bullying - Uninassau) - 2018
• In Book - kkkkkk (Bullying - Uninassau) - 2018
• Shortlist (Amazon Desert Rally - Vivo) - 2024
• Shortlist (The Unmissable Sign - Fiat) - 2019

Colunistas Brasil
• Gold - Social Posters (Bullying - Uninassau) - 2019
• Gold - Illustration in Press (Bullying - Uninassau) - 2019
• Gold - Product & Community Services (Bullying - Uninassau) - 2019
• Finalist - Animation in Film (Bullying - Uninassau) - 2019
• Finalist - Culture & Education (Bullying - Uninassau) - 2019

Lisbon Festival
• 5x Shortlist (Covers - CBN) - 2017

Muse Festival
• Platinum (Bullying - Uninassau) - 2018
• Platinum (Covers - CBN) - 2018

Epica Awards
• Bronze (The Pride Research - Havaianas) - 2023

Pride Parade of São Paulo Awards
• Best Advertising Campaign (Pride Research - Havaianas) - 2022

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Main Publications

The Guardian
CNN
CNBC
BBC
El País
Globo
Lürzer's Archive
AdAge
Latin Spots
Roastbriefing
Best Ads on TV

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Feel that we should talk? Let's do it.

brunobacci@gmail.com
+ 55 81 99262.7479